Learning objectives
Part 1:
The course aims to examine the main issues regarding the business law and the accounting.
Specifically, students will acquire skills and capabilities to identify problems and make appropriate choices in this field.
At the end of the course, students will have acquired:
a. the basic knowledge required to understand different legal business and accountability structure and various accounting system.
b. the ability to apply methodologies for the quantitative analysis in order to provide accounting reports.
c. the ability necessary to produce, critically analyze and interpret the financial statement.
d. good communication skills about business law, accounting and financial statement.
e. the knowledge of working methods for the administrative and legal function in the firm, with the capabilities to critically and independently evaluate the suitability of specific documents to the law.
Part 2:
The course aims to deepen the understanding of criteria and methodologies for the analysis of companies. Students will acquire skills and abilities to identify problems and make appropriate choices in the field of firm management.
At the end of the course, students will have acquired:
a. the basic knowledge required to understand and describe the concept of firm financial management;
b. the ability to apply methodologies for the analysis of firm financial performance;
c. the ability to apply knowledge in order to plan and monitor firm growth paths and critically assess financial sustainability using independent judgment;
d. communication skills in the analysis of firm management, financial statements and business plans;
e. the knowledge of working methods for firm management and the ability to critically evaluate, with independent judgment, the degree of potential financial stability of firms.
Part 3:
The course aims to deepen the understanding of criteria and methodologies for the development of a marketing plan. Students will acquire skills and abilities to identify problems and make appropriate choices in the field of firm management.
At the end of the course, students will have acquired:
a. the skills in the field of marketing, gaining the ability to master applicative concepts;
b. the basic skills necessary to apply the most appropriate methodological tools to analyze the different contexts in which the company operates;
c. the ability to apply methodological tools to identify possible operational solutions and to take strategic decisions compared different marketing problems;
d. the communication skills in specific marketing problems;
e. the methods of work for critical and operational evaluation of marketing problems.
Prerequisites
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Course unit content
The Course is divided in 3 Parts.
Part 1:
• Overview about company types.
• Company establishment: corporate statute and certificate of incorporation.
• Corporate governance.
• General accounting.
• Double entry bookkeeping: a) income account and financial account; b) accounting operations: purchase, sale, loan and employees.
• Financial statements.
Part 2:
• Historical financial analysis: balance sheet reclassification, balance sheet ratios, cash flows analysis.
• Financial forecasting: financial plans and their construction.
• Payment instruments.
• Financing instruments.
Part 3:
• Marketing plan development
• SWOT analysis
• Market segmentation, targeting and positioning
• Marketing Mix levers
• The role of emotions
Full programme
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Bibliography
Teaching materials will be available online on “Elly” website, with specific reference to the personal professor webpage.
Teaching methods
• Acquisition of knowledge: lectures (in person or in streaming) and materials (slides and video lessons) made available on the Elly platform.
• Acquisition of the ability to apply the methodology of analysis: exercises.
• Acquisition of judgment: workshops stimulate capacity for critical evaluation of potential and limits of the different methods of analysis.
• Developing capacities for learning: workshops present problematic situations and stimulate critical focus search for appropriate solutions.
• Acquisition of technical language: the teacher will illustrate the meaning of the most common terms used in the field of management of the firm.
Assessment methods and criteria
Written test on physical presence.
Each written test will consist of 30 multiple choice questions, in which 10 questions will be aimed at deepening the contents of the first module, in which 10 questions will be aimed at deepening the contents of the second module, in which 10 questions will be aimed at deepening the contents of the third module.
The evaluation will take place in 30/30, and the eligibility will be acquired upon reaching an outcome of at least 18/30. The results will be transmitted to the students through the informatics procedure in place at the Department of Economics and Business Sciences.
The time available to complete the test will be 30 minutes.
The acquisition of the ability to communicate with appropriate technical vocabulary will be assessed through 6 multiple-choice questions.
The acquisition of basic knowledge of institutions, methodologies, theories and concepts will be assessed with 9 multiple-choice questions.
The acquisition of the ability to apply methods of analysis methods will be assessed through 6 multiple-choice questions.
The acquisition of learning skills and autonomy of judgment will be evaluated with 9 multiple-choice questions.
Other information
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2030 agenda goals for sustainable development
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