ECONOMICS AND MANAGEMENT OF AGRI-TOURISTIC FARMS
cod. 1010947

Learning objectives

Students will develop knowledge and competence in this field and on the companies that compose it. At the end of the course they will be able to develop ad hoc marketing plans for these realities

Prerequisites

The course does not need particular prerequisites, but requires a minimum of marketing knowledge acquired through previous courses

Course unit content

The course aims to provide theoretical elements and practical tools for the planning and implementation of marketing projects for agritourism companies. Starting from the knowledge of this sector, we will study its peculiarities, potential and intrinsic difficulties. We will deal with the constituent aspects and operating practices of these companies. Will be presented
concrete cases

Full programme

Bibliography

The teaching materials will consist of the teacher’s handouts and other material provided on the Elly platform

Teaching methods

Lectures and exercises in the classroom, through the discussion of specific business cases

Assessment methods and criteria

Group work and oral examinations will be carried out. The knowledge that you intend to evaluate relate to the knowledge of the sector and the peculiarities of the companies that compose it, in addition to the knowledge and ability to use the marketing tools necessary to build a plan adapted to their needs

Other information

2030 agenda goals for sustainable development