Trade and consumer marketing | University of Parma

Professor: Marco IEVA
Academic discipline: Economia e gestione delle imprese (SECS-P/08)
Field: A scelta dello studente
Type of training activity: Student's choice

21 hours
of face-to-face activities

3 credits

hub: PARMA

course unit
in ITALIAN

lectures timetable

exam calls

Learning objectives

Develop an understanding of the dynamics and opportunities of analytics, digital marketing.

Prerequisites

Only second-year students are allowed to enroll. It will possible to enroll for the lab since 31st January 2025 starting from 09:00 a.m. registering online. The link will be displayed here. Only 30 students can enroll and the first 30 students filling in an online form will have the chance to enroll.

Course unit content

Management of online campaigns
Business Intelligence
Segmentation
Cluster Analysis
Career opportunities in digital marketing

Full programme

For further information please contact the teacher at: marco.ieva@unipr.it

Bibliography

Slides and case discussions shared during the course

Teaching methods

Lectures from managers and digital marketing professionals
Assignment to be completed during lectures related to data analysis and digital marketing. Physical presence during classes is mandatory

Assessment methods and criteria

The teacher will give more info on this point during the first class

Other information